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2022 / Branding, Webdesign, Print
OEKA is a fictional company that manufactures modular furniture. The brand focuses on the connection between furniture and people. The modular pieces can be easily customized, allowing for countless combinations. The furniture can be reconfigured, new parts can be purchased and added, and the color of the furniture can be changed by replacing individual components. This individuality is a key value of the brand and is meant to be communicated in a playful manner through its visual identity. To express this character and playfulness across all applications, I developed a logo that stands out with its unique shapes and distinctive features. The design is complemented by a bold color palette of three colors.
As a counterbalance to the vibrant color palette and playful wordmark, the rest of the design is very simple and clean. A modern, sans-serif font with clear hierarchies and consistent separation between text and images is used throughout posters, flyers, web design, and all other applications.