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2021 / Conception, Motion and Sound Design
In the Federal Department of Defence, Civil Protection and Sport (short VBS), openness, respect, and trust form the foundation for successful leadership and collaboration. A clip was developed to convey these values to all VBS employees. Since people from various positions work together, a common language is essential. Our approach was to create a visual language that supports both branding and knowledge sharing.
For this project, I developed the key visual, which serves as the foundation for the overall design. The animations were executed by two colleagues and me, and I created the sound design to add depth and character. We chose geometric shapes, inspired by Neo-Minimalism and the Bauhaus, with Helvetica as the typeface to reference the Swiss Style.
> The challenge of this project was to convey abstract values in a clear and understandable way without reducing them to specific work situations, as they can embody many facets. Thanks to Frame Eleven's modern and original approach, and the smooth collaboration, we were able to find the right balance.
> Sarah Grandjean
Head of Human Resources and Organizational Development – VBS