USM Haller
Art Direction
2025
USM Haller stands as one of the worlds most recognisable designs in the furniture market. Its modular and timeless elegance have transformed the brand into a love brand to many. Approaching the art direction for this project, it was not an easy task to create photography that both takes a visual step forward, while remaining true to the brands heritage.
CreditsClient: USM Haller
Photography: Studio Johannes Bauer
Creative Direction: Joël Wyss
Art Direction: Pascal Frei