Swiss Classic Car
Art Direction
2025
USM Haller stands as one of the worlds most recognisable designs in the furniture market. Its modular and timeless elegance have transformed the brand into a love brand to many. Approaching the art direction for this project, it was not an easy task to create photography that both takes a visual step forward, while remaining true to the brands heritage.
CreditsClient: Swiss Classic Car
Photography: Lester Kielstein
Art Direction: Pascal Frei